S2UI Stories

Trade Show Anti-App: Expo Swipe

Trade Show Anti-App: Expo Swipe

As a former global exhibition exec, I used to travel around the world observing attendees at all of our events. While attendees differ per event, there were always a few similarities I could count on: Attendees frantically looking for registration numbers as they...

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Thinking Different

Thinking Different

What made Nirvana stand out when they first came on the music scene? Too young to remember? OK, I will ask the same about Lady Gaga. What about Cardi B? You can actually consider any artist in history that forced people to reimagine what musical art is to understand...

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Redundancies

Redundancies

Have you ever worked for a company that was getting acquired? Here is an interesting S2UI scenario to consider that revolves around managing fear, empathizing with team members and controlling your flow. You have worked your butt off for the last few years to build up...

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People IQ

People IQ

It is funny how many times I have found myself in a new position at a company or getting a promotion in my job and realizing that I really don’t understand what everyone else does in the business. I mean, I know what their title is and sort of get the function they...

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Awakening The S2UI

Awakening The S2UI

When I was 24 years old, I had just graduated from university, met a woman I loved and was trying to figure out how I was going to put my degree to work. It was sort of a messed up time because of the crap economy but I was determined to try and get a gig somewhere...

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