S2UI is Redefining The Expo & Media Experience
The Current Expo Flow
- Attendees frantically looking for registration numbers as they check in
- Event staff begging attendees to download the show app to manage their time at the show
- Attendees asking for "show guides" on site because they do not like the apps
- People walking around with crumpled pieces of paper with handwritten notes on what booths they have visited
- Annoyed attendees that did not "know" that X vendor was at the event or that Y speaker was leading a session
The Epic Swipe™ Flow
- Attendees swipe through exhibitors and speakers
- Connect, book meetings, build agendas
- Each exhibitor has their own “swipe page” with logo, booth number, videos & engagement buttons
- Sales people at the show producer sell “swipe pages” the same way they sell booth space
- Click here for more details
The Current B2B Media Flow
- Ton of banner ads, footers and popups that are annoying
- Suspicious content that feels more like an advertorial than it does like editorial
- Connections between social and traditional media that blur church/state lines of editorial integrity
- Built on legacy of traffic, page views per unique visitor, gated content and lead generation
- Webinars, white papers, research reports and more that sit behind registration gates and pay walls
The Epic Tags™ Flow
- Pick the suppliers you want to follow
- Get updates from them in your “trending” feed
- Pick hashtag categories to receive content, market & industry news on
- Publisher CMS organized into a feed delivery vs post and push
- Suppliers can post to their followers and sponsor hashtag categories