The Who, Why & How
S2UI STOO
CEO & Co-Founder
“Because I am good at this. Let’s put our heads together & create something rad.”
John Muehling
Strategic Advisor
“Tight lines lands the fishes, but clean data leads to riches…let’s clean it up!”
John Siefert
Co-Founder & Board Member
“Because user expectations have changed and
Shannon Shiell
Design & Support
“Great eye for design, loves vino and FSU!”
Puff Ruff
S2UI's Dog
“Seriously? C’mon man, you know why I’m here: cool ideas, sunshine, and rollin’ in the sand!”
Ian Shiell
Co-Founder
“Because we are moving from a search to feed world so let’s get your groove on.”
JoAnn Talia
Client Success
“Teacher, Client Success Leader, SF Bay Area kid & Niner fan son!”
1
Understand the goal of the content and the context of user expectations
2
Design a UI that plays into the UX flow of content delivery and user intent
3